Frequently Asked Questions

We know that running consumer studies in the health, wellness, and beauty sectors can feel complex. That’s why we’ve gathered answers to the most common questions from our clients — from how our studies work, to timelines, participant recruitment, data quality, and regulatory considerations.

Whether you’re a startup validating your first product or an established brand looking for deeper consumer insights, this FAQ section will help you understand how our scientifically structured, fast-turnaround studies can support your goals — all without the hurdles of clinical trial regulations.

What is a consumer trial for health and wellness products?

A consumer insight study is a structured research project designed to help you understand how real users interact with your product. For health and wellness brands, this means collecting evidence-based feedback on usability, efficacy perception, and overall experience — all while staying within market research frameworks and outside the scope of regulated clinical trials.

Are your studies clinical trials?

No. Our studies are not clinical trials and do not require an ethics vote or regulatory approval. They are not regulated or monitored by any regional governing body and are not connected to regulatory approval processes. They are rigorous, scientific market research studies designed to generate consumer insights and non-clinical data. This allows startups and brands to gather quick, reliable evidence to support product development, investor presentations, and marketing campaigns.

How long does a typical consumer study take?

Most of our consumer insight studies are completed in 4–6 weeks from project start to delivery of your report. More advanced biomarker or wearable-integrated studies may take 6–8 weeks, depending on complexity and participant availability.

What types of products can you test?

We work exclusively with health, wellness, and beauty brands. Typical products include:

Nutritional supplements (vitamins, minerals, functional blends)
Skincare and beauty products
Functional foods and beverages
Fitness and recovery products
Digital health and wellness solutions

Can you collect biomarker or wearable data?

Yes — as an add-on to our consumer studies, we can integrate non-invasive biomarkers and wearable tracking. Examples include sleep or activity tracking via Fitbit, Oura, or Apple Watch, or simple at-home kits for markers like vitamin levels or stress hormones. These studies remain non-clinical and are used strictly for market research purposes.

How do you recruit participants for consumer studies?

We maintain a growing international panel of health-conscious participants. Participants are carefully segmented by age, lifestyle, health goals, and consumer behavior to match your target audience. For niche products, we also use targeted recruitment campaigns to ensure we find the right testers.

What kind of data will I receive?

You will receive:

Full raw datasets containing all participant responses (de-identified) and measurements collected during the study
Cleaned and structured data tables formatted for internal analysis or handover to research teams
Visualised data dashboards summarising key results, trends, and outcome metrics
Executive study report including methodology, participant characteristics, statistical summaries, and clear, actionable insights

All data is delivered in GDPR-compliant format and can be exported for internal use, investor material, or product claims (where legally permitted).

What makes your service different from traditional market research firms?

We are not a marketing agency or market research firm. We deliver scientifically grounded, high-quality data that drives product innovation and credible health and wellness claims. Our team applies rigorous, structured methodologies to ensure every consumer study produces reliable, actionable insights.

Some key differentiators are:

Scientific approach: Protocols designed with validated questionnaires and measurable outcomes.
High-quality data: Clear, structured reporting to support investor discussions, product development, and regulatory-safe marketing claims.
Sector expertise: Deep specialization in health, wellness, and supplement industries.
Optional biomarker and wearable integrations: Add depth to your data without the need for full clinical trials.
Speed without compromise: Results delivered in 4–8 weeks.

How do I get started?

It’s simple. Book a free consultation, tell us about your product and goals, and we’ll design a customized plan for your consumer trial. We handle everything from recruitment to logistics so you can focus on building your business.

Book your consultation now