Products We Test
We specialize in running consumer trials for nutritional supplement, functional food and beverage, skincare and beauty brands and digital health and wellness devices. Our studies are designed to generate trusted, science-based insights to show that products really deliver the benefits they promise.
Nutritional Supplements
We test a wide range of dietary supplements including vitamins, minerals, probiotics, botanical extracts, and novel formulations. Examples include:
Energy & Focus Supplements – demonstrating improvements in self-reported energy levels, concentration, or reduced fatigue.
Probiotics & Gut Health – collecting consumer data on digestion, bloating, or overall wellbeing.
Immunity Support – testing vitamin blends to show whether users feel more resilient during cold season.
Adaptogens & Botanicals – capturing outcomes like stress resilience, calmness, or sleep quality.
Consumer trials in this space provide credibility in a highly competitive market where most products lack independent evaluation.
Functional Food and Beverages
From fortified snacks to functional drinks, we help brands substantiate product benefits with real-world data. Examples include:
Protein Drinks & Shakes – validating satiety, recovery, or muscle support.
Herbal & Adaptogen Blends – testing perceived stress reduction or improved focus.
Kombucha & Fermented Beverages – evaluating digestion, gut comfort, and taste acceptance.
Caffeine & Energy Drinks – measuring alertness and sustained energy.
Consumer trials can include daily diaries, performance tracking, and satisfaction scoring to demonstrate tangible results.
Skincare and Beauty Products
We design structured trials that combine consumer feedback with objective outcome measures such as before-and-after photography or dermatology-inspired scoring. Examples include:
Anti-aging Creams & Serums – visible reduction in fine lines or improved skin hydration.
Acne & Blemish Care – assessing clarity of skin over a 4–6 week period.
Hair Growth & Scalp Treatments – consumer ratings and photographic evidence of density or shine.
Moisturizers & Masks – testing hydration, elasticity, and consumer satisfaction.
These trials provide powerful marketing content and the scientific credibility that modern beauty consumers expect.
Wellness Devices and Digital Health
In addition to consumables, we also test digital health products and wellness devices. Examples include:
Wearables & Trackers – measuring improvements in sleep quality, activity, or recovery.
At-Home Health Tests – validating usability and consumer trust.
Wellness Apps – demonstrating impact on stress, mood, or lifestyle habits.
By integrating real-world data, biometrics, and consumer feedback, these studies deliver clear insights into product impact.
Validence Labs
We specialize in consumer insight studies and biomarker-supported consumer research for supplements, skincare, wellness, and functional products. Based in Germany and serving clients across the world, we help brands validate claims, understand customers, and make data-driven decisions.
Contact
info@validencelabs.com
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